2026 Equal Justice Conference

Many legal aid organizations don’t have dedicated communications staff — or they rely on split-duty staff juggling multiple roles. This workshop will introduce executive directors and grantee communications staff to the basics of media engagement and why it matters. Participants will learn how to build relationships with local reporters, establish a regular cadence for simple press outreach, and craft messaging that reinforces the essential role of civil legal aid. Presenters will share practical tips, templates, and examples that participants can take home and apply immediately to their own organizations.